The National Trust for Scotland says that, since launching its ‘Unique Venues for Corporate Entertaining’ collection last year, it has seen increased sales across its estate – and particularly in the north of Scotland.
The Trust, whose property portfolio includes Culzean and Fyvie Castles, says hospitality income in general is up eight per cent year-on-year – with the biggest growth generated by the corporate sector, which has delivered a 22 per cent increase in events.
It says the growth is the result of a renewed focus on particular venues which are ideal for incentive travel programmes, large-scale events and team building activities, as well as investment in new and upgraded facilities and a dedicated business development team.
National hospitality manager Rebecca Sloan said: “The appeal of heritage venues is enduring and, by giving event organisers access to such unique locations, we can ensure the ongoing viability of these wonderful buildings and estates. We set out with the intention of making our venues more accessible and the results in the first year have been encouraging, particularly as economic conditions have been challenging in some key sectors.”
Nineteen historic properties make up the National Trust for Scotland’s Unique Venues for Corporate Entertaining collection.