American Airlines launches International Premium Economy

American Airlines (AA) is to introduce Premium Economy class on its international wide-body fleet.
It will roll out Premium Economy – situated directly behind Business Class – in late 2016.
According to the airline, the new offering will provide an enhanced experience compared to the Main Cabin and will include:
  • more legroom
  • wider seats
  • personal on-demand entertainment
  • noise reducing headphones
  •  priority check-in and boarding
  • checked baggage allowance
  • amenity kits
  • enhanced meal service
  • spirits, beer and winePE_Seats_Side_View
Andrew Nocella, AA’s chief marketing officer, said: “Travellers want more choice when they fly and have unique preferences depending on each trip.
“Our customers tell us they want a class of service between Business Class and Main Cabin, and this feedback provided the genesis for our new Premium Economy service.
“Premium Economy is offered today by many premier carriers around the world. We studied those offerings and developed a world-class product with larger seats, more legroom, improved entertainment and upscale headphones and amenity kits, just to name a few features of this new service.
“As the world’s largest carrier, we are excited to introduce this product for our customers.”
New Planes and Retrofit Plans
American’s first plane with Premium Economy seating will be its Boeing 787-9, which is expected to enter service in late 2016. The 787-9 will offer Business Class, three rows of Premium Economy in a 2-3-2 configuration, Main Cabin Extra, which offers customers up to 6 inches of additional leg room, and Main Cabin seats. Premium Economy will also be installed on the Airbus A350, which arrives in 2017.
American will also add Premium Economy to all Boeing 777-300ERs, 777-200ERs, 787-8s and Airbus A330s over the next three years. The 777-300ER will feature First Class, Business Class, Premium Economy, Main Cabin Extra and Main Cabin seating options for customers. All other retrofitted aircraft will continue to offer all-aisle access, lie-flat seats in Business Class, as well as Main Cabin Extra and Main Cabin seats.
The Boeing 767-300s will not be retrofitted with Premium Economy as those aircraft are scheduled for retirement in the coming years.
Premium Comfort
Customers sitting in Premium Economy will enjoy a leather seat featuring 38 inches of pitch, personal on-demand entertainment systems, larger touchscreen monitors with access to movies, TV shows, music and games, and noise reducing headphones.
On the ground, customers will be able to check up to two bags free of charge and board earlier with priority boarding. In the air they will enjoy an enhanced meal service, access to global Wi-Fi connectivity, hours of on-demand entertainment, as well as complimentary wine, beer and spirits.
AA currently operates flights from Edinburgh Airport to JFK.

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