Is a new hospitality market set to revolutionise the hotel trade?

Booking hotel rooms by the hour could become a reality in Scotland outside of Edinburgh shortly – thanks to Dayuse.com, which has received investment of €15 million to take its hourly booking concept to the next level and roll out its online booking platform on a global scale.
Dayuse.com, an online platform which allows hotel rooms to be booked during the day, by the hour, says it presents a multimillion pound opportunity for UK hotels, which could tap into a whole other market.
The team has, so far, taken the platform to more than 14 countries in the last five years and says this figure is set to soar in the coming months after securing Series A investment.
David Lebee (founder & CEO) and Julien Siegfried from Dayuse.com are offering a briefing on the opportunity on 13 and 14 April in London and say they can help get beyond the obvious whispers of ‘by the hour’ bedroom hire and into the heart of how this new concept is helping hotels make more money and helping customers nap, do business, enjoy some time out or just get over jetlag.
The business started in 2010 in Paris, France, and is now operating in France, UK, Ireland, Italy, Austria, Belgium, Spain, Switzerland, the Netherlands, Luxembourg, US and Brazil. The expansion in the last five years has been huge with over 300 hotel partners making money from the new concept in the UK alone (140 of these in the London area).
Dayuse.com arrived in the UK in 2014, starting a brand new disruptive trend for hotel owners capitalising on the potential for daytime bookings. The Dayuse.com platform enables hotels to sell their unoccupied rooms during the day at discounted rates, creating the opportunity to increase a hotel’s revenue by 10%.
Dayuse.com offers daytime hotel bookings online, a trend already ready established on the continent by the start-up, but a previously untapped market for the UK hospitality industry.
Allowing hotels to rent their rooms out twice a day, it provides a viable and lucrative additional revenue stream. There are over 630,000 hotel rooms in the UK and it is estimated that 70% of these are vacant during the day, presenting a multimillion-pound business opportunity to the whole hospitality industry. The platform caters for business travellers, those in transit from long haul travel, as an office space and for leisure purposes.
David Lebée, founder and CEO, said: “The hospitality sector globally has been awakened by collaborative economy players, such as Airbnb, who have shaken up an industry that hadn’t seen this level of innovation in decades. Dayuse.com is providing a complementary solution to enable the industry to both reclaim lost market share and claim a brand new revenue stream.”
Dayuse.com achieved the largest European Series A funding investment, €15million, in 2015. The investment, from renowned venture capture firms Idinvest Partners and Partech Ventures, with contributions from investors Paul Dubrule (Co-founder, Accor Group), Cédric Barbier (Founder, Lesjeudis.com) and Charles Petrucceli (Former President, American Express Travel), cements the brand as one of France’s, and indeed the EU’s, hottest companies.
Founded in late 2010 in Paris, France, Dayuse.com is the original daytime booking platform and is now operating in 14 countries across the world – France, UK, Ireland, Italy, Austria, Belgium, Spain, Switzerland, the Netherlands, Luxembourg, US and Brazil. The expansion in the last five years has been huge with over 300 hotel partners making money from the new concept in the UK, 160 of these in the London area alone.
Dayuse.com – Facts and Figures
An overview
  • David Lebée, founder and CEO, launched Dayuse.com in late 2010 in Paris
  • Caters for leisure travellers, those in transit, business travellers, day travellers or as a second office
  • The Dayuse.com app is available on IOS and Android
The business
  • Dayuse’s offering can help hotels to increase revenue by 10%
  • com raised €15 million in Series A funding in 2015. This capital will fund three aspects of the business: sustain the growth of Dayuse.com in countries where it is active, introduce Dayuse.com to new international markets and, hire new Dayuse.com talent
  • There are currently 40 Dayuse.com employees
  • There are three Dayuse.com offices – Paris, NYC and Brazil
  • There has been almost 350,000 Dayuse.com reservations since its creation in late 2010
  • There are currently 150,000 users worldwide, with an objective of 2 million users by 2020
Where
  • Dayuse.com is currently active in 14 countries: France, UK, Ireland, Italy, Austria, Belgium, Spain, Switzerland, the Netherlands, Luxemburg, USA, Canada and Brazil
  • Dayuse.com is developing rapidly and will launch in many new territories in the coming months & years
UK specific details
  • Dayuse.com has 300+ hotel partners across the UK, with 160 of these in London
  • There are currently 4,000 reservations per month, with the aim of reaching 10,000 by the end of 2016
  • Dayuse.com has hotels in the majority of major cities across the UK, including London, Leeds, Birmingham, Sheffield, Manchester, Glasgow, Edinburgh and Cardiff.

 

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