Casting the net wider pays off for Scottish seafood industry

Seafood ambassadors close deals in Brussels 

Harasu trout bellies could be just one of the Scottish specialities to appear on Japanese menus shortly after the industry’s auspicious trip to Seafood Expo Global.
Scotland’s seafood ambassadors are hailing their recent visit to the world’s largest seafood show a success, claiming that although the Expo, which was held in Brussels, appeared quieter than previous years, the buyers who did attend were much more motivated to close sales.
Copyrights www.michaelchia.eu 2016.The trip was designed to help the Scottish seafood industry net more of the global seafood market for shellfish, salmon, whitefish and pelagic.
David Rae, head of Brand & International Sales at Dawnfresh Seafood, said: “Although this year seemed to be a little quieter than previous years, the buyers that did visit us were more motivated to close sales.
“Our main focus was to launch our fantastic new ranges of Ready to Eat, Ready to Cook and Ready to Party fish to the retail and foodservice sector, and we had strong interest from buyers in Europe and beyond – which we are confident will lead to additional listings.
Credit: www.michaelchia.eu
“We also signed a new deal to sell Harasu trout bellies to a company in Japan, which will add another new territory to our international business. Overall, the Scotland stand created an impressive showcase for Scotland’s produce, and it was a great success for us.”
Those attending included Associated Seafoods; Caley Fisheries Ltd; Cooke Aquaculture; Dawnfresh; Highland Smoked Salmon; International Fish Canners / Nor-sea foods; JK Thompson; Loch Duart; Loch Fyne Oysters; Scot Prime Seafoods Limited; Scottish Slamon Producers Organisation; St James Smokehouse; Scottish Salmon Company; Whitelink Seafoods, and Lunar Freezing & Cold Storage Company Limited.
201604_Seafood_Scotland_663Natalie Bell, trade marketing manager for EMEA (Europe, Middle East and Asia) at Seafood Scotland, said: “The seafood industry is crucial to Scotland’s success, and as an industry, we are responsible for attracting business to Scotland by showcasing our sustainable, world-class products.  With buyers wielding global purchasing power present in Brussels, we’re delighted to report such a successful trip.”
Cameron Brown, managing director of Loch Fyne Oysters added: “This year’s event was about quality rather than quantity. It was certainly quieter than usual, which probably made it the most productive event I’ve ever been involved in.
“We managed to meet most of our partners from around the world, to pick up some additional business and are also following up numerous new leads in new territories and markets now. All in all, Brussels has been a great success for us at Loch Fyne and we’re looking forward to the next show in 2017.”