New research reveals importance of park holidays to UK economy

Findings come as Pettycur Bay Holiday Park in Fife gears up for 32nd annual Holiday Home Show 

New research carried out by the British Holiday and Home Park Association has revealed the importance of park holidays to the UK economy.
Part of the study which concentrated specifically on Scotland found that the total expenditure on holiday parks equates to every seven pitches supporting one Scottish job.
The findings come as Pettycur Bay Holiday Park in Fife gears up for its 32nd annual Holiday Home Show, in which it will showcase its offering to local visitors and those looking to acquire a holiday home.
They show that half the British population have attended a holiday park in their lifetime and that the typical pattern is to holiday there as a child and then return as a parent and then again as a grandparent.
Alan Wallace, who has run Pettycur Bay Holiday Park – which now also incorporates The Bay Hotel and The Bay Leisure Complex – for more than 30 years, during which time economic conditions have varied, said: ” This is certainly true of our experience here at Pettycur Bay Holiday Park. We have many customers who have returned here with various family members throughout their lifetimes and even some customers who were coming before we acquired the business over thirty years ago.
“It’s great to have built up customer loyalty, and I think if you offer a quality product in this sector you will achieve strong loyalty. Regardless of economic conditions too, we seem to have attracted steady trade over the years which is also good news.
“This report really demonstrates that park tourism is a really important business sector nowadays. There is talk of holidaymakers being much more sophisticated in their wish lists but clearly there is certainly still a very vital role for a business like ours to play.”
The research also revealed that 43% of those who took part in the study had a caravan or camping experience in the past three years, and one in 10 British people regularly use a touring or mobile caravan as part of a domestic holiday.
A total of 3.27 million tourist trips were made to holiday parks, representing a spend of £2.1 billion, with the industry supporting 53,000 jobs, direct and indirect.