Charity partnership will create 35,000 lifesavers a year
Nationwide Building Society has joined the fight for every heartbeat by announcing a charity partnership with the British Heart Foundation (BHF).
It plans to create 35,000 potential lifesavers by rolling out Cardiopulmonary Resuscitation (CPR) training to its employees and local communities across the UK.
The partnership will be a year-long collaboration which will help the BHF reach one million lifesavers trained in CPR across the UK by April 2017.
Nearly 4,900 Nationwide employees will learn how to perform lifesaving CPR and will be encouraged to teach these vital skills to over 4,000 members of local community groups in 27 regions across the UK.
The building society will also be funding the BHF Call Push Rescue kits for 226 schools across the UK, 28 of which have been nominated by Nationwide members and employees.
Nationwide’s efforts are set to benefit the BHF’s Nation of Lifesavers campaign, a revolution in CPR training and defibrillator awareness, which aims to dramatically improve survival rates from cardiac arrest by making sure bystanders are proficient and ready to take action in the ultimate medical emergency.
Sara Bennison, chief marketing officer at Nationwide Building Society, said: “We’re delighted that we can support the BHF’s Nation of Lifesavers campaign by getting our people involved across the UK.
“A cardiac arrest can happen to anyone at any age, and by training our employees and communities with the valuable skills of CPR, this will help create awareness and save lives.
“Education from a young age is also really important, and we’re pleased to help fund CPR packs for schools so that young people can develop the vital skills of spotting and dealing with a cardiac arrest.”
Each year, more than 30,000 cardiac arrests happen outside of hospital, but currently less than one in ten people survive.This is often because people don’t have the skills or confidence to perform CPR.
In countries such as Norway, where CPR is more widely taught, survival rates are up to three times higher.
The BHF launched its Nation of Lifesavers campaign to improve out of hospital cardiac arrest survival rates in the UK, in 2014, alongside a new ‘Call Push Rescue’ CPR training kit.
The BHF’s innovative ‘Call Push Rescue’ model of CPR training uses a self-directed learning film and an inflatable manikin to practice the techniques on, which allows companies to become self-sufficient in giving their employees these lifesaving skills.
James Hails, head of corporate partnerships at the BHF, said: “Corporate partnerships play a crucial role in our fight against heart and circulatory disease.
“Working with Nationwide Building Society will help us in our mission to turn the UK into a Nation of Lifesavers, where everyone has the skills and confidence to perform CPR.
“When someone suffers a cardiac arrest, every second counts. That’s why we’re delighted that Nationwide Building Society is committed to training thousands of employees, school pupils and community groups in lifesaving CPR.
“With just 30 minutes of training in CPR, they will be given the skills that could mean the difference between life and death for someone who suffers a cardiac arrest.”
Developing CPR skills has already proven vital for branch manager Gayle Wiseman at the Nationwide Motherwell branch.
Wiseman performed CPR on a member of the public who fell down outside the branch. Due to the skills she had learnt from her CPR training, she knew exactly how to handle the situation before the ambulance arrived.
She said: “Without the CPR skills I have learnt from the BHF I wouldn’t have known how to help the customer.
“No one else knew what to do, but I just went into auto pilot and kept him alive until the paramedics arrived.”
After medical attention the gentleman survived his arrest.
The BHF says that when someone suffers a cardiac arrest their heart stops pumping blood around the body and to the brain. They lose consciousness almost immediately and will be unresponsive. If you see this happen, you must call 999 and start CPR immediately. For every minute that passes without CPR, chances of survival decrease by around 10%.