More than 60% of the jobs searched for by Eden Scott last year were in specialist front-end digital areas
Recruitment specialist Eden Scott, which has offices in Edinburgh, Glasgow and Aberdeen, has launched a new division to meet the growing demand for specialist digital roles in Scotland.
The firm, which also runs TalentSpark for Scottish start-ups, introduced ES Digital, which will be headed by digital specialist Jennifer Telfer, a senior consultant within the existing sales and marketing team, yesterday (Tuesday, 4 October).
Eden Scott says that despite the fact the sector is worth £1.5 billion and responsible for more than 101,000 jobs, the country is experiencing a digital skills shortage.
It says the growth in Scotland’s SME sector – particularly within FinTech, cloud computing, e-commerce and gaming – has really fuelled this demand.
Where marketing recruitment used to be dominated by account management and marketing manager roles, over 60% of the jobs Eden Scott searched for last year were in specialist front-end digital areas such as analytics, user experience (UX), paid search, inbound marketing and user interface development (UI) amongst others.
Therefore, the firm’s new division will specifically focus on roles that meet the demand of this growing digital sector.
Telfer said: “The changing nature of how businesses operate, the way they promote to and transact with their customers online means the personnel they need are far more technical. This encouraged us to look again at our approach to recruitment in this sector. It made commercial sense for Eden Scott to now have specialists working in this area who truly understand what these roles require and who would have the requisite skills to succeed.
“Many of the start-ups in this space are experiencing rapid growth as they expand from their Scottish roots and demand the very best talent to help their business grow. I’ve spent the last four years immersed in this industry and I am truly passionate about digital talent and business’ in Scotland.”
Eden Scott says that although start-ups dominate much of the discussion within the digital world at the moment it’s clear that traditional businesses have had evolve too. Those that have managed to survive and prosper have all adapted their proposition to succeed online which again has increased the demand for technical proficiency in areas such as e-commerce.
M & Co, which has enjoyed its best trading performance in five years, has developed a strong digital offering allowing them to open up even greater markets and complement the 240 high street stores that remain.
Nichola Toner, head of e-commerce at M & Co said: “As the M & Co business model has evolved to incorporate e-commerce we have adapted our team to ensure the customer experience in our shops is reflected online. So we require the very best technical minds with great experience in e-commerce. With her in-depth knowledge of the sector Jennifer has been the perfect recruitment partner. She understands the skills we need and makes sure we interview the right specialist.”
While Eden Scott has identified an increase in demand for new digital roles, it has also experienced a rise in demand for traditional skills with a digital slant. The value of traditional PR skills; identifying the angle of a story, copy writing and influencer engagement for content marketing is vital to agencies and in-house teams.
Eden Scott client Query Click, a search consultancy in Edinburgh, was looking to identify a PR resource to not only build the profile of the company but also work as part of the content marketing team.
Scott McBay, head of search marketing at QueryClick, said: “At QueryClick we’ve had strong growth driven by the results we’ve achieved for our clients. We’ve developed a team of digital specialists with a focus on performance marketing. However the importance of content and the evolution of inbound marketing has highlighted the value of traditional PR skills in the digital world. Identifying trending content and building relationships with key influencers is invaluable to improving website performance.”
Eden Scott says it has ambitious growth plans and this expansion signifies their commitment to employing specialists in key markets to differentiate within the competitive recruitment market.
Chris Logue, founding partner of Eden Scott, said: “Launching ES digital highlights the flexibility and passion we have within our business. Our team identified a need in the market and took the initiative to capitalise on the opportunity. We are looking forward to helping the digital disruptors grow with the very best staff.”