Bay Hotel: Sports sponsorship still has a place in business marketing

Fife holiday park reflects on forging strong relationships as it welcomes Fife Flyers player Ryan Dingle for a tour of the site 

The issue of whether or not to get involved in sponsorship is one that can be problematic for many businesses – how much to pay, who to sponsor and to what end?
But one long-running Fife business which is more than happy to support a very local venture close to its heart is the Bay Hotel at Pettycur in Kinghorn.
The hotel has been sponsoring ice hockey player Ryan Dingle of the Fife Flyers for the past two years, with sponsorship given to many other Fife Flyers players before him.
The hotel supports the club with rink-side advertising and sponsors a lounge which is used for corporate entertaining.
As well as sponsoring Dingle as a player, The Bay Hotel is also a general sponsor of the whole club, supporting key fixtures, donating prizes and hosting guests.
It has even forged strong links as a potential base for visiting ice hockey youth team players and their families from all over the UK, with a youth tournament set to take place this April.
Dingle checked out facilities at the hotel and said: “All of the players really appreciate the support we get from local businesses like The Bay Hotel. I am delighted that they are my personal sponsors.
“The business owners are certainly not just paying lip service to their sponsorship – they are actual fans, often travelling to away games with our support and coming along to cheer us on week after week.
“We are really fortunate to have this superb hotel and complex just a short distance from the ice rink – as players we are welcome here anytime to chill out or have a meal, and we can bring our families here too,” added Ryan. “It has been my pleasure to come here today.”
Alan Wallace of The Bay Hotel said: “We are very grateful to Ryan for coming along today – we all wish him well in his continuing career with the Flyers, and hope that the Flyers achieve a good spot in the table in the coming months.
“We have found our sponsorship to be extremely rewarding and would urge other local businesses to get on board. The Flyers compete in a league made up of teams from very large cities, much bigger than Kirkcaldy, with a greater number of supporters than themselves. They do very well to compete in this environment but they need our support to maintain this and get even better.”