The BIG Partnership announces major RBS Group contract win

Agency describes the win as a strong start to 2017 

The BIG Partnership, which is one of the UK’s largest independent PR and digital marketing agencies, has announced its appointment by RBS Group Plc to deliver regional media relations for its NatWest, Royal Bank of Scotland, Lombard and Invoice Finance brands across the UK.
The agency, which has offices in Edinburgh, Glasgow, Dunfermline, Aberdeen and Manchester, says it secured the sought-after contract following a highly competitive pitch process against a shortlist of major national agencies and has described the win as a “strong” start to 2017.
BIG will operate from its local hubs to service the account on a UK-wide remit, with its Scottish and Manchester offices looking after Scotland and the North of England and Wales, respectively. In the south of England, BIG will partner with London-based communications agency Luther Pendragon.
Its role will largely involve communicating the work of individuals from the bank’s regional operations, and how they help customers achieve their business goals. From negotiating financial support to opening doors through the bank’s extensive network, employees are working hard to help local businesses succeed across the UK.
Sharon Mars, director at BIG, will act as strategic lead on the account, working alongside Sarah Lawless who joined in May last year as head of the North West division. The agency says the win highlights the impact BIG’s North West base is already having after opening last year and is a strong example of the benefits BIG’s robust regional network brings when delivering a UK-wide account.
Mars said: “Securing the NatWest and Royal Bank of Scotland contract came after an extremely competitive tender and pitching process, contested by major players within our industry. To win the account with the encouraging feedback we received is a real testament of the calibre of work consistently produced by the team at BIG. It’s a great start to the year for us, and a taster of things to come as we aim for further growth in 2017.”
Chris Turner, director of Media Relations at RBS, said: “It’s great to have BIG Partnership on board and we look forward to working with them to help promote our support for local communities and economies. BIG showed real insight and understanding of how we work with our customers to support their growth ambitions and we’re excited about the opportunities this new relationship will bring.”