Edinburgh-based firm beats off competition from nearly 1,500 other brands
International real estate advisor Savills has secured its place at the top of the real estate agents and advisors category league table in the 2017 UK Business Superbrand list for the ninth consecutive year.
The UK Business Superbrands survey is independently managed by The Centre for Brand Analysis (TCBA) which questioned 2,500 individual business professionals from across the UK, as well as the independent and voluntary Business Superbrands Council.
The two audiences judged nearly 1,500 brands, which they assessed on three key criteria: quality, reliability and distinction.
They also considered the definition of a Superbrand and have defined it thus: ‘A Superbrand has established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise.’
Mark Ridley, CEO of Savills UK and Europe, said: “To be recognised as the top UK real estate Superbrand for almost a decade is a huge achievement that underlines the strength and depth of the Savills brand.
“We strive to offer our clients a best in class service so to be recognised for our quality, reliability and distinction in an arena that doesn’t just include our peers, but UK business industry as a whole is a real testament to the handwork and commitment of our staff.”
Savills is a global real estate service provider listed on the London Stock Exchange. The company, established in 1855, has a rich heritage and over 700 offices and associates throughout the Americas, Europe, Asia Pacific, Africa and the Middle East, employing over 30,000 people.