Mallzee lands place in Lafayette Plug and Play Parisian final

Fashion tech start-up takes platform one step further 

Edinburgh-born shopping app Mallzee is today (Monday, 6 March) flying the flag for the Scottish fashion and tech industries after being shortlisted in the Lafayette Plug and Play competition in Paris.
It is joining 29 other retail and fashion tech businesses from across Europe to compete for a place on Galeries Lafayette Plug and Play’s three-month accelerator programme and a chance to work with world class mentors, Fortune 500 companies and leading venture capitalists from the Paris base.  
Mallzee was founded in Edinburgh in early 2013 is now thought to be the UK’s leading multi-retailer shopping app – helping users to find, compare and buy items from over 200 high street retailers. Commonly dubbed the ‘Tinder for fashion’, Mallzee has almost one million users generating millions of product interactions daily.  
Now fully established at the forefront of m-commerce innovation, the Mallzee team has taken the technology one step further launching Product Intelligence, a B2B dashboard which harnesses the product interactions to give retailers real time actionable insights into maximising existing product profitability and predicting future ‘winners’.
Founder and CEO Cally Russel said:  “We are delighted to have been chosen to present at Lafayette Plug and Play and to be following in the footsteps of such luminaries as PayPal and Dropbox.  Retail is changing and companies such as Galleries Lafayette realise this and are turning to technology to grow their businesses.
“We’re proud of what we’ve achieved in the Scottish retail environment but can’t wait to take our new product intelligence solutions to retailers across Europe, hopefully this will be first step on this voyage.”
 Lafayette Plug and Play runs between March and June.