Ambition 30 to cement food and drink as Scotland’s most valuable industry
A new, ambitious strategy to drive growth in Scotland’s farming, fishing, food and drink industry was unveiled today by industry body Scotland Food & Drink.
‘Ambition 2030’ has been launched in a bid to cement food and drink as Scotland’s most valuable industry, with the opportunity to more than double turnover in the sector to reach £30 billion by 2030.
The strategy has been developed by the Scotland Food & Drink Partnership, an industry-led partnership of the main organisations in the farming, fishing, food and drink sector, alongside the Scottish Government and its key agencies.
Scotland’s First Minister Nicola Sturgeon joined the Scotland Food & Drink Partnership in Glasgow today (Thursday, 23 March) to launch the strategy.
The industry’s focus will be on building Scotland’s national brand as a ‘Land of Food and Drink’ and driving sales within Scotland, across the rest of the UK and globally.
To unlock the £30 billion potential of the industry, the strategy focuses on three areas:
People and Skills: raising attractiveness of the industry as a career destination and investing in the existing workforce.
Supply Chain: ensuring farmers, fishermen, manufacturers and buyers work in closer partnership, to ensure greater profitability is shared across the industry.
Innovation: embracing a new culture of developing new products and processes to drive growth.