Three-year-old mare to feature length and breadth of Scotland – across billboards, buses, social channels and TV
A Clydesdale horse bred in Fife has been chosen as the face of this year’s Royal Highland Show.
Jennifer, who has been bred by Ronnie Black of Newton of Collessie Farm, is the fourth generation of Best in Breed at the Royal Highland Show, with her mother, grandmother and great grandmother all having been awarded the prestigious rosette.
Standing at 17.2 hands tall, the three-year-old mare will feature the length and breadth of Scotland – across billboards, buses, social channels and TV – from April 10.
Edinburgh Trams will also feature Jennifer on a specially created tram wrap designed to promote the event across the Capital.
Jennifer and breeder Black’s journey has also been captured on a short film highlighting the care and expertise which goes into creating the country’s best.
Royal Highland Show Manager David Jackson said: “Jennifer is simply a stunning horse and a fitting star to feature in the advertising campaign to promote Scotland’s premier agricultural show.
“The Show brings together the country’s best from food to shopping to livestock. Initial feedback on the creative is that the iconic native breed of a Clydesdale will create the desired impact and encourage the public to come and experience the best Scotland has to offer.”
Black said: “Jennifer is from a long line of Royal Highland Show champions and my family and I are delighted that she is featuring in the advertising campaign. While Jennifer will not be at the Show as she will hopefully be caring for her newborn foal, other members of her family will be flying the flag for the Collessie champion.
“The Clydesdale is a breed of draught horse derived from the farm horses of Clydesdale which is in existence thanks to a committed number of breeders who invest time and passion into protecting the future of this beautiful native breed. There is no better showcase to see this magnificent animal than at the Royal Highland Show.”