Scots bosses to up their game to attract and retain staff

New research has revealed that nearly a fifth (18%) of workers in Scotland are actively looking for a new job.
According to the study by recruitment specialist REED, 11% are looking to change career entirely and employers should consider what they can offer to attract employees and make them want to stay.
The research, which marks the launch of the 2015 REED Regional Salary Guide for Scotland, found the most important factors for career happiness for staff in the country are job satisfaction (34%) and good work-life balance (33%), followed by salary and benefits at 13%.
And, according to REED, employers must think about offering employment packages that take into account flexibility as well as salary, in order to appeal to changing lifestyles.
The study also found that 32% of Scottish workers have changed employer more than seven times over the course of their career. When asked why they swapped employer, workers in Scotland reported better salary (46%), better prospects (39%), and a new location (36%) as the main motivators for this change.
Brian Creegan, area manager for Scotland at REED, said: “In a candidate-led market like this, employers need to think hard about how they attract and retain staff. What this research shows is that although salary is very important, now we’re out of the recession it’s no longer just about pay – employers need to consider many other factors, such as flexible working and how they can offer the greatest job satisfaction. Workers are feeling more confident about the economy, and as such are feeling that they can ask for, and expect employers to give, a more holistic employment package.
“With 23% of workers in the Scotland receiving no benefits in the last year, the fact that a fifth are actively looking for a new role over the next 12 months is hardly surprising. This indicates that employers need to start taking action now, and really considering the perception of their brand and company culture to potential employees.”
The REED 2015 Salary and Market Insight report can be downloaded here.
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