A new guidance report on driver training and education has been published by road safety charity Brake for employers with staff who drive for work.
It’s been put together with the help of DriversDomainUK.com and is designed to help educate staff in safe driving behaviour, which Brake says can help improve a company’s reputation, reduce costs and benefit the business – as well as reducing the risk of road traffic accidents.
According to Brake, with driver error a contributory factory in 72% of crashes in the UK, and at least a third of serious crashes on UK roads involving at-work drivers, encouraging and enabling safer driver behaviour is essential to road safety and safe business operations.
Its new report, entitled ‘Effective driver training and education in companies’, features practical advice and guidance alongside best practice company case studies.
It also includes guidance on the following:
When training and education can and should be delivered, including after risk assessments
How to develop the attitudes and behaviours to have a positive impact on road safety
Practical guidance on using training and a range of educational interventions
Advice on key road safety education topics: targeting young drivers, drink and drugs, speed, and distracted driving
In one case study, home shopping specialist Ocado, which operates more than 1,100 trucks, describes how a broad range of training and education methods have helped lead to a 17% decline in third-party insurance claims.
In another, Partners4Health NHS, a company which provides healthcare in patients’ homes, trained 18 of their drivers in one-to-one training through DriversDomainUK.com.
And Te Puni Kokiri(TPK), the Ministry for Maori Development in the New Zealand Government, rolled out a comprehensive online driver assessment and in-car practical training programme that led to 50% fewer at-fault incidents.
Dr Tom Fisher, Brake’s senior research and communications officer, said: “The training and education of drivers is an essential part of companies’ duty of care. By making sure that drivers have the necessary skills, and providing education to improve their attitudes and behaviours, companies can have a large impact on road safety – and their bottom line. Having a holistic approach to educating, raising awareness and training drivers has the greatest sustained impact.”
Rob Morgan, head of driver training at Drivers Domain UK.com, said: “We are delighted to be supporting such a forward thinking, proactive road safety charity like Brake, who like us are passionate about improving the driving standards and road safety. This publication is essential reading for any employer serious about making a positive contribution to road safety in their business.”
The report is available free to Brake Professional members and thanks to support from Bibby Line Group, the charity has 250 Brake Professional memberships each worth £155 to give away to SMEs.
To take advantage of the offer, email firstname.lastname@example.org quoting ‘Free Member’.
Brake is also urging UK-based fleet operators to register for Road Safety Week 2015 which is set to run between November 23 and 29.