UK business owners, including those in the east of Scotland, are being offered a chance to win an exclusive in-flight mentoring session from Josh Baer and Steve Welch of US-based Capital Factory courtesy of British Airways.
They’re invited to enter the competition, in which three lucky business owners will land a 10-hour workshop en route to Austin, as part of the airline’s re-launch of its On Business loyalty programme.
They’re being asked to submit a pitch and explain why working with the Capital Factory, a well-known business accelerator, would help to transform their business.
The offer follows British Airways’ latest research, in which 175 of its top customers were polled on the value of mentoring.
The airline uncovered the following statistics:
97 % of respondents said mentoring added real value and 82% said it helped boost their business
53 % of men said they were mentors, compared to 39 % of women
20 % of women will organise mentoring for themselves versus just eight % of men
84 % of women and 71% of men want mentoring for career development and improving performance at work
8 % more men than women want mentoring to help them run a business and 4 % more want it to help them build relationships
83 % conducted their mentoring face-to-face
People most wanted to be mentored by Barak Obama, Warren Buffet, Alex Ferguson, Joanna Lumley, Tim Cook and the Dalai Lama.
Andrew Crawley, British Airways’ chief commercial officer, said: “The British Airways’ Mentoring Flight will give a lucky group of specially selected SMEs the once in a lifetime opportunity to receive brilliant business support through two amazing mentors from one of the world’s best business incubators, the Capital Factory.
“Based in one of the fastest growing cities in the US, with an unrivalled reputation for helping businesses start up and grow, there’s no better placed organisation to mentor SMEs than the Capital Factory.“
Joshua Baer, the founder and executive director of Capital Factory, said: “I’m really looking forward to meeting the winners of British Airways’ competition on the flight. Mentoring at 35,000ft will be a new experience for me, but all that dedicated quiet time on the flight will definitely deliver results.
“There has never been a better time to connect the number one start-up city in the U.S. with the number one start-up city in Europe and since British Airways established a direct flight between Austin and London we are seeing more Austin companies doing business across the pond and vice-versa.
“Meeting face-to-face is a really important part of that but budgets are tight for start-ups, so making your finances go further and work harder by joining schemes like On Business makes perfect sense.”