Businesses in Fife are being offered funding for customer service training as part of a campaign to make to make the region a WorldHost tourism destination.
SMEs are encouraged to sign up to the WorldHost training course, for which a funding package is available from Fife Council.
The move is part of a campaign launched in St Andrews today (Monday, September 14) by Fife provost Jim Leishman and deputy council leader Lesley Laird, who are championing the WorldHost Regional Destination Initiative, a national customer service campaign to promote Scotland and its regions as tourism destinations.
According to Fife Council, many regions will be using WorldHost customer service training over the next two years to secure WorldHost Recognised Destination Status – a symbol of excellent customer service.
The campaign covers various types of businesses, from hotels and cafes to taxis and attractions. Zest in St Andrews, Grill 48 in Dunfermline and Forth Bridge Hub in North Queensferry are among the first Fife businesses to receive the award.
Jamie Mackenzie of Blown Away Experiences, who is a certified WorldHost ambassador and helped to launch the campaign today at the West Sands, said: “It’s a great honour to become Fife’s WorldHost ambassadors. Customer service is at the forefront of our business and we encourage all Fife businesses to get on board and sign up to the WorldHost training course.”
Cllr Laird said:“Our goal is to make Fife a WorldHost destination so that visitors enjoy the very best customer care and come back again and again. Improving the quality of our tourism experience not only makes sense for individual businesses but also makes great economic sense too. Visitors today have high expectations and we want to make sure Fife tourism business can deliver.
Drew Sneddon, chair of the Fife WorldHost Steering Group said: “Excellence in customer care is a hugely powerful tool for any employee and it’s no surprise that successful businesses all have a very positive and outgoing attitude in this area. The WorldHost programme is a short, sharp reminder to all those people you have facing your customers on a daily basis.
“The Fife WorldHost Steering Group is keen to ensure that local businesses have the tools to succeed in a very competitive market place, and is delivering a programme of WorldHost training across the region.
“And, depending on how many employees you sign up, your whole business and even the area your business is in can achieve WorldHost recognition – a truly wonderful and powerful marketing tool for any business.”
SMEs can access a funding package to help reduce the costs of training or, if staff qualify for ILA (Individual Learning Account) funding, to cover the entire cost.
Only half of the workforce needs to be trained to qualify as an accredited business.
Training starts with a one-day course on the Principles of Customer Service on November 30 at Fife College’s St Brycedale Campus in Kirkcaldy.
To find out more, including how to apply, contact John Murray at Fife Council on 03451 55 55 55 Ext: 445838 or john.murray-EP@fife.gov.uk
For more information about WorldHost, check out the website.