The economic benefit of Scotland’s loyal rugby fans

2015 Rugby World Cup set to be the biggest generator of tourism since the 2012 London Olympics

Research carried out by a travel search engine has revealed that fans will spend more than £5k following the Scotland team around the UK during this year’s Rugby World Cup.
GoEuro.co.uk, a search engine for comparing flights, coach and rail travel across Europe, has calculated that, with some committed fans planning to attend every Scotland game during the World Cup, they will spend £5,240 following their team when it all kicks off later this month (September 2015).
GoEuro’s own accommodation, transport and beer price indexes show that dedicated fans wanting to splurge on their Rugby World Cup experience can spend up to £5,240 on tickets, accommodation, food and beverage, transport and official team merchandise, while those wanting the full experience, but on a budget, can follow Scotland across the country and into the finals for as little as £1,206.
The company also calculated that fans will travel 4,622 miles to and from host cities, spending over 67 hours on trains and over 123 hours travelling by coach.
At the higher end of the market, up to £420 will be spent on Champagne lunches and gourmet dinners, with a further £367 spent on inner-city taxis to ferry fans in style to each game. In comparison, for a more affordable day at the rugby, quick meals and beer at the local pub will cost around £163 per person, who will also spend £57 on inner-city transport on match days.
As the UK prepares to host 20 teams, over 440,000 international visitors and more than 2,200,000 Brits in 11 cities, GoEuro says the impact on local economies will be huge and, based on GoEuro’s research released in August, it will be the biggest generator of tourism since the 2012 London Olympics.
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