Scots are set to spend over £1.84 billion buying up more than 61 million gifts this Christmas, according to the experts.
They will each spend an average of £416.27 on around 14 presents for eight people, says marketing technology specialist RadiumOne.
According to its latest research, this is lower than the overall average spend in Britain as a whole which mounts up to £489.04.
It also revealed that, for Scots, the most coveted items will be entertainment gifts (61%), clothes (53%) and food & drink (45%).
And people in Scotland were found to be among the most traditional Christmas shoppers in Britain.
One in five (19%) of those who know how they’ll buy their Christmas gifts will do both their research and shopping in-store – only Wales is higher (30%). The average across Britain is 13%. A further 19% of Scots will do their research online but then buy in-store.
Scots’ most popular method of shopping is to do both research and buying online (41%).
More than two in five (42%) are still to decide whether to do their gift research and shopping online or on the high street, with deals (62%), convenience (50%) and time (35%) the biggest deciding factors.
Two thirds (66%) will finance Christmas gift purchases from their monthly income, while nearly half (46%) will dip into savings. Only 9% of people will use credit to foot the bill.
More than one in 10 (11%) online Christmas shoppers will use at least two internet devices to buy gifts. Desktop computers (69%) are the favourite device for online purchasing followed by tablets (16%) and mobile phones (15%).
Surprisingly, people in Scotland were found to be the least likely (25%) to send Christmas cards, compared with 16% across the whole of Britain.
Seven in 10 (71%) will send physical cards while just 9% will send e-cards. Only people in the East Midlands (8%) are less likely than the Scots to send e-cards.
RadiumOne’s European managing director Rupert Staines said: “Christmas is, by far, the biggest sharing event of the year and technology has added considerable fuel to the fire.
“The internet and connected devices have made it much easier for people to research and buy gifts. Thus, it’s a major factor in the large amount being spent on presents across such a wide set of people.”
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