Low fares airline easyJet has officially launched its ‘Flight Club’ loyalty scheme following an 18-month trial.
It says it expects hundreds of thousands of passengers to qualify – with those who commute the most, such as independent business travellers and second home owners, set to reap the most rewards.
According to easyJet, as well as being loyal, returning passengers book twice as many flights a year as new ones so says their value is even higher.
It says 74 % of passengers who flew with easyJet in 2015 booked again – equating to more than 50 million returning passengers, compared with 34 million in 2010.
The airline claims that much of this increase has been driven by its Customer Relationship Management programme, which has boosted loyalty by better understanding customers’ needs and communicating with them in a personalised, targeted and relevant way.