Why having a responsive website is so important

Did you know 25% of internet users only access the internet from a mobile device and that 67.45% of online shopping sales are abandoned before the customer completes the purchase?

Elena Lockett of FM Outsource talks us through the importance of responsive websites…

I don’t know about you, but I rarely use a laptop or desktop to view web pages anymore.
If I can see it on my phone, well,  that’s sure as skippy where I’m going to view it from.
If the website struggles on my phone, I’ll moan about it and maybe open my laptop up to access it there. But not always.
When any business starts out and starts thinking about its online presence and website, the last thing they’re likely to consider is ‘How will people view this on an iPhone 6?’
But what if I told you 25% of internet users only access the web from a mobile device?
That’s five out of every 20 customers attempting to use your website and maybe abandoning their purchase, query or browse because it’s so hard to use. And I’m highly doubtful anyone wants to let money needlessly slip away.
So how do we make it better?
The easiest way to see how your site looks on a whole host of devices, is this handy little tool of Browserstack’s.
On FM Outsource’s own journey to responsiveness, this was great for showing exactly what we look like on say, an iPhone 6.image001
You do only get one shot at a free trial though if you want to test a website, so make sure you get that URL right.
When you’ve finished this blog and give it a go for yourself, how does it look?
Are you one of the lucky few whose website looks pretty damn perfect on any device with minimal work? Pat on the back for you! But if you’re not, you probably should start to give it some thought.
Remember a quarter of your visits come from mobile devices, so an easy way to increase your sales could be to improve your website’s responsiveness.
And don’t just think you can sort out your homepage and leave the rest for later, after all, 67.45% of online shopping sales are abandoned before the customer completes the purchase.Scotland B2B Infographic (1)
Stuck on where to start? Fear not, I have some handy tips to start battling the beast that is responsive websites.
  1. Get a Responsive WordPress theme
Most people use WordPress for their website, it’s easy and well tested. And now for the really good news – you can just search for a theme that is already responsive!
  1. Dealing with Image-Based Headers
Image headers make a website, they include all sorts of important information and are where your consumers eyes are drawn to first. They can be cut off depending on the mobile device, but certain plugins will allow you to design different sized headers that load depending on the size of the device. Neat huh?
  1. Choose a Mobile First Strategy
If you are yet to build your website, you could always build the mobile site first, then scale it up to the tablet and desktop versions. This would remove any issues regarding visibility, as if you can read it on a mobile device then you should be able to on a tablet/desktop.
  1. Outsource your Mobile Responsive Design
If you’re still in a bit of state, you can always hire someone to make this all happen for you. FM Outsource has a dedicated IT developer team who love this kind of work, able to turn your website into a responsive, all singing, all dancing website, in just a matter of weeks. They’ve done it for big sites and they’ve done it for small sites, so we’re ready for whatever you need us to do!
On top of IT outsourcing services, FM Outsource also provides solutions in Customer Service and Digital Marketing.
Experts in digital communications, FM Outsource helps businesses respond to and engage with customers across email, Facebook, Instagram, SMS, Trustpilot, Twitter, voice and webchat. Our ethos is to offer a unique balance of 24/7/365 productivity and quality using in-house native-speaking multilingual staff delivering exceptional consumer experiences.
Working with start-up businesses through to enterprise level clients, we offer experience and services across a range of verticals including catering, fashion, finance, logistics, sports, retail and utilities.
About the Author:
Elena Lockett works for the marketing department at FM Outsource, who provide outsourcing solutions for businesses of all sizes across customer services, digital marketing and IT development.
Sources:
Browserstack 
13 Amazing Abandoned Cart Emails and What You Can Learn From Them 
Ten Responsive Plug-Ins For WordPress
Scotland B2B Banner Ad
Client feature