#keepfiferunning campaign launches as retailer feels the pinch

An Edinburgh retailer has launched a social media campaign to #keepfiferunning after recording a 25% drop in footfall over the weekend following the Forth Bridge closure announcement.
Run4It, which specialises in running gear, is waiving delivery charges for Fife customers who order online in the run up to Christmas in a bid to ‘keep the region running’.
It says that, like many other retailers, the-three week run up to Christmas is a crucial trading time for the business and the impact of the Bridge closure on its Edinburgh shop has already been felt – prompting management to take swift action.12348126_10154149503371754_8942733719389194092_n
Director Duncan Riddoch said: “We can’t help the fact that the Bridge has been closed and will be until the New Year, but we decided we needed to do something to quickly plug the gap otherwise Edinburgh will be facing its own little recession this year, through absolutely no fault of its own.
“We know we have lots of runners in Fife that we normally serve via our Edinburgh store, so Run4It has already decided to waive delivery fees from our online store for customers right across Fife and we’re urging other city retailers to take a look at what they can do to #keepfiferunning this winter.
“Christmas is a big time for retail and we are hoping that fellow retailers will join with us in being generous to their customers and in encouraging them to continue to buy from us. We may be temporarily difficult to get to, but let us take the strain off that for you and help each other out.”12301569_10154129854221754_2096957236989694009_n
The idea has already caught the attention of the firm’s thousands of social media followers and Run4It is hoping that the Christmas spirit will be copied by other retailers who will now, inevitably be feeling the pinch.
The Forth Road Bridge was closed to traffic on Thursday, December 3 following the discovery of a crack in the inner link support beam to the North east tower truss end link which is predicted to take weeks to fix and see the bridge closed to traffic until early 2016.
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