A St Andrews chippy has become the latest to join the Marine Stewardship Council’s (MSC) campaign to make customers aware of global traceability in fishing.
Cromars, which currently holds the title of Scotland’s Number One Fish and Chip Shop, is backing the From Ocean to Plate campaign by using only MSC-certified haddock.
Properietor and chef Colin Cromar says it’s an issue that’s very close to his heart.
He said: “I’ve been on many of the actual trawlers that catch our fish. I regularly go up to Peterhead to the fish markets to meet the fishermen and the wholesalers. Last time we were fortunate enough to meet the skipper of the SS Aasklare, which is one of the actual trawlers that catches MSC haddock.”
“I’ve also been to Norway on a fact finding mission there. We may be the end user of the fish at Cromars but we feel it’s very important to let customers know that we use sustainable fish, and that we know where it has come from.
“We wouldn’t ever consider using any other fish than MSC-certified haddock.”
The MSC has issued Cromars with information to display in the restaurant and takeaway on the Ocean to Plate campaign.
“They’re called table talkers,” says Cromar. “It’s a leaflet which they can pick up and read at the table when they sit down, and there are branded Ocean to Plate business card holders to take away too. The literature is high quality and appealing. We are happy to do our bit to promote the campaign.”
Cromars is currently waiting to hear how it has fared in the Scottish Retail Business Awards, in which it has been nominated.
The awards are due to be held at Balbirnie House on 24 April and Cromars is nominated for Best Fife Fish and Chip Shop, along with The Tailend, and Central Cafe in Cupar.
Cromars also achieved a top three finish in the recent Fife Chamber of Commerce Fife Business Awards for most Enterprising Start-up.