Women in Scotland could be missing out on promotions and pay rises because of their lack of body confidence.
That’s according to a new study, in which more than 30% of Scottish women have admitted that lack of body confidence has prevented them from applying for a promotion or pay rise at some point in their careers.
More than 30% feared being overlooked despite being more than qualified for the job, while over 13% said they would advise a friend or family member to have cosmetic surgery to change part of their body to make them feel less self-conscious.
The key area with which respondents were most unhappy was their stomach, with more than 51% saying this is what they would like to change about themselves.
More than 25% of respondents reported general body self consciousness as affecting their social life and over 18% cited the greatest concerns in their daily lives as love related and how attractive they feel.
Dr Foued Hamza, a cosmetic surgeon consulting at Queen Anne Street Medical Centre, off Harley Street in London, who commissioned the study, said: “People are particularly body conscious whether they are in the office, with their friends or colleagues or sharing intimate moments.
“Body shaming is a growing phenomenon because people are judgemental when they look at a person’s physique and this is clearly leading to higher stress levels in both the workplace and in people’s general everyday lives.
“Over the past few years, I have noticed a significant increase in people coming to see me as they have been looking at cosmetic procedures as an option to retrieve their body confidence.
“I would recommend fully researching the procedure before taking the plunge to ensure it is exactly what you want to do. Even though this is my profession procedures such as liposuction are life-changing decisions and will essentially change the way you look.”
Dr Hamza is a cosmetic sculptor with an international reputation. He has been practising cosmetic surgery for over 20 years and is ranked as one of the best practitioners in his field.
The survey was conducted online in 2016 among 1,002 male (508) and female (494) respondents nationwide. 159 participants were aged between 18-24 and 220 applicants were 25-34 years old. 205 respondents were 35-44, 216 answered that they were between 45-54 years old and 202 were 55 years old or more.