Scotland’s craft brewers head to Asia on fact-finding mission

Burgeoning niche industry gets set to conquer new markets

Scotland’s craft brewing industry is set to embark on a trade mission to Hong Kong next week to meet with other brewers, industry experts, buyers and importers and get advice on breaking into the fast-growing Hong Kong and Chinese markets.
Fourteen companies, including one from Edinburgh, will join the trip led by Scottish Development International, the international arm of Scotland’s enterprise agencies.
They are Innis & Gunn Brewing Company/Inveralmond Brewery; Brewmeister; Clan Brewing Company Limited; Craft Beer Clan of Scotland; Deeside Brewery; The Glasgow Distillery Company Limited; Lerwick Brewery; Loch Lomond Brewery; Orkney Brewery; Spey Valley Brewery; Strathearn Distillery; Swannay Brewery; Thistly Cross Cider, and VC2 Brands.
There are currently over 100 craft breweries operating across Scotland, with numbers increasing on a monthly basis, servicing both a growing market in the UK and oversees. The UK premium bottled ale market, for example, is worth an estimated £490 million – up 10.5% year on year, with estimates that this will grow to over £1 billion by 2020.
Danny Cusick, sector portfolio director of Food and Drink at Scottish Enterprise said: “Scotland has a long heritage of success in Food and Drink and it is now one of Scotland’s most important sectors generating exports of almost £5 billion annually.
“The Craft Brewing industry in Scotland has been a huge success story in recent years providing opportunities for companies to produce a wide range of distinctive and innovative products that are exported all over the world. For example, we’ve seen innovations such as using whisky casks to age beers or flavouring them with heather, giving a unique edge to Scotland’s products.
“Both this latest funding announcement and the trade mission show how the industry is being supported by Scottish Enterprise and its partners to take advantage of growing consumer demand for craft beer across the globe.”
Scotland’s fast growing craft brewing industry has recently received a boost with the announcement of 11 new jobs in two emerging independent breweries as a result of Regional Selective Assistance (RSA) funding from Scottish Enterprise
Craft brewers 71 Brewing and Fierce Beer, have been awarded combined RSA funding of £120,000 as part of a total planned capital investment of over £600,000 which will support the creation of 11 new jobs.
Both companies have been supported through Business Gateway in recent years to help them develop strategies for growth, and these RSA awards represent a major step in their development.