Top travel writers urge those developing cruise ship itineraries and shore excursions to be fully aware of – and market – the onboard and pre-trip shore experiences available
A group of travel writers from the US, Germany and Isle of Man has paid a special visit to the east of Scotland to find out more about what’s on offer for the growing cruise market.
They were hosted by Cruise Forth, the initiative set up to develop cruise tourism in the Forth, following a successful meet-up at a cruise exhibition in Fort Lauderdale earlier this year where they were attracted by a 10ft long working model of the Forth Bridge.
Peter Wilson, project manager at Cruise Forth, played host and tour guide to the travel writers on their visit, which was supported by the Visit Scotland Growth Fund.
The intrepid journalists took in Edinburgh, Borders, Falkirk and an historical tour of Fife including hickory golf at Kingarrock, Dunfermline Abbey and De Brus Brewery.
Wilson said: “Travel writers are very influential with their readers and it was a great opportunity to show them how broad a range of attractions are available to cruise ship passengers.
“Whether they are interested in city sightseeing, golf, natural beauty or heritage, it’s all here. The links to Outlander are of particular interest to German and American passengers so visits to Culross and Falkland were key to the itinerary!”
Hamish Ross of international magazine Sea Breezes was impressed with the attractions and emphasised the need to make sure that cruise ship organisers, passengers and local businesses continue to promote the area.
He said: “Within easy range of the cruise ships berths are a range of high quality attractions to meet every taste, for groups big or small.
“Key to growing the cruise ship business, is to ensure that those responsible for developing cruise ship itineraries and shore excursions are fully aware of and market onboard and pre-trip the marvellous shore experiences available.
“As these ships steam out of the Forth, the passengers should all have very special memories of their visit to Scotland and a dream to return soon.”