Glasgow rises ahead of Edinburgh to top of Scotland online job searches

Glasgow becomes top most searched Scottish city and third in UK

Glasgow has surpassed Edinburgh when it comes to searching for a job online, a major study of the top employment sites has revealed.
Digital market intelligence firm SimilarWeb analyzed millions of keyword job searches to the five leading UK job sites: Indeed, Total Jobs, CV Library, Reed and Jobsite from January to March 2016. Collectively these sites attract more 60.2 million combined mobile and desktop visits each month among UK job seekers.
The analysis, based on desktop searches from January to March 2016, found London was the most sought after city attracting 37.4% market share among the top 17 most searched for UK cities. The capital’s share of job searches emerged more than three times that of  second-placed Manchester (11.48% share).
Glasgow (8.3%) emerged as the third most popular UK city for a job in 2016 ahead of sixth-placed Edinburgh (5.47% of online searches).
Comparing online searches between January to March 2016, with the same period in 2015, Edinburgh fell from third to sixth place. Glasgow rose from 7th place to third, Leeds crashed down from third to sixth place in searches and Birmingham dropped from 4th to 9th place in 2016.
Rising job destinations searched for were Cardiff from eighth to fourth, and Bristol from 6th position to fifth. London remained unchanged in first place.
Other European countries searched less for jobs in their capitals – in France, Toulouse took a 21% share of online job searches to the country’s five leading job sites, while Paris was in second-place (16% of market share). Berlin secured 24% of Germany’s job searches by location with Hamburg in second place (13%).
The study,The European Job Site Report: Yearly Review, showed that overall the UK generated more than twice as much traffic than all the leading German and French job sites combined. Job searchers in the UK now spend 20 seconds more on job sites than they did a year ago
Pascal Cohen SimilarWeb Digital Insights Manager said: “Glasgow has had a resurgence in recent years, not least with the success of the Commonwealth Games. It appears to have had an effect on the city – not just as a place to travel, but to work.”
Read the full report here 
Searches for jobs by UK city
Based on top five job sites in UK (and % share of top 17 UK city searches) January to March 2016.  Source: SimilarWeb
City
% share of searches
London
37.4%
Manchester
11.48%
Glasgow
8.3%
Cardiff
6.44%
Bristol
6.26%
Edinburgh
5.47%
Liverpool
5.42%
Birmingham
5.35%
Leeds
4.99%
Sheffield
3.71%
Bradford
1.21%
Belfast
1.12%
Wigan
1.03%
Fife
0.63%
Wirral
0.63%
Wakefield
0.33%
Dudley
0.22%

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