Scottish Beer Awards land two-year Aldi corporate sponsorship deal

Supermarket to toast the Scottish brewing industry with its support

Scotland’s first annual competition to celebrate its booming beer business has secured a headline sponsorship deal with one of the UK’s fastest growing supermarket chains.
The Scottish Beer Awards will be sponsored by Aldi in Scotland after landing a two year sponsorship deal, in which the supermarket will support and promote the competition alongside its own successful in-store Scottish Beer Festivals.
The deal is the first major corporate sponsorship for the awards programme which launched six months ago and work is now underway to prepare a celebratory industry awards dinner for 300 people which will announce the winners across 15 categories.
Michael Whiteford, buying director at Aldi in Scotland, said: “Sponsoring the Scottish Beer Awards is an opportunity to promote the fantastic range of Scottish beers available to our growing customer base.
“With three annual Scottish Beer Festivals running in store, our commitment to Scottish brewing has never been higher and the quality of beers being produced in Scotland is outstanding.
“We look forward to working with the Scottish Beer Awards contenders to support their achievements as finalists and winners, alongside our growing range of Scottish beers available throughout our 67 Scottish stores.”
Kirsten Speirs, director of Edinburgh-based KDMedia, which operates the awards, said: “Securing the support of Aldi is a game changer for the Scottish Beer Awards and our work to promote the best of Scottish brewing.
“Aldi will join a team of people including an expert judging panel and many other loyal sponsors committed to helping hard working Scottish brewers gain the recognition and reward they deserve.”
The Scottish Beer Awards will take place on Thursday, 29 September at the Edinburgh Corn Exchange and have already received 185 entries from 31 breweries and 154 Scottish beers respectively.
They are also being supported by the Craft Beer Clan of Scotland, Ross & Brown, Maclay Murray Spens, DHL Logistics and Boxshop.
The 2016 finalists are:
Best Lager or Pilsner
Bellfield Bohemian Pilsner
Black Isle Brewing Co Blonde
Brewdog King Pin
Drygate Brewery Bear Face
Edinburgh Beer Factory Paolozzi
Fallen Brewing Odyssey
Harviestoun Schiehallion
six°north Pils
Williams Bros Caesar Augustus
WooHa Lager
Best Amber or Dark Ale
Barney’s Beer Bastard Amber
Belhaven St Andrews Amber
Black Isle Brewing Co Red Kite
Born in the Borders Dark Horse
Brewdog 5am saint
Fallen Brewing  Dragonfly
Harviestoun Broken Dial
Loch Lomond Brewing Kessog
Orkney Brewery Dark Island
St. Andrews Brewing Company Neuk Ale
Williams Bros Pavlov’s Dog
Best Pale Ale
Black Isle Brewing Co Goldeneye
Born in the Borders Foxy Blonde
Brewdog Dead Pony Club
Caledonian Brewery Coast to Coast
Harviestoun The Ridge
Orkney Brewery Corncrake
Speyside Bow Fiddle Blonde
St. Andrews Brewing Company Crail Ale
Tempest Brewing Co The Pale Armadillo
Williams Bros Birds & Bee’s
Best IPA
Barney’s Beer Volcano IPA
Belhaven Twisted Thistle IPA
Black Isle Brewing Co Gold Finch
Brewdog Punk IPA
Dead End Brew Machine Death one
Drygate Brewery Gladeye IPA
Fallen Brewing Platform C
Keith Brewery Ltd Pale Keith
Tempest Brewing Co Brave New World
Up Front Brewing Ishmael
Williams Bros Joker IPA
Best British Style Ale sponsored by Wolffe
Black Wolf William Wallace
Black Isle Brewing Co Scotch Ale
Colonsay Brewery 80 Shilling
Fallen Brewing  Local Motive
Harviestoun 80 Shilling
Kentwood Brewing Wee Heavy
Orkney Brewery Raven Ale
St. Andrews Brewing Company 80 Bob
Tempest Brewing Co Old Parochial
Windswept Brewing Co APA
Best Porter or Stout
Belhaven Scottish Oat Stout
Black Isle Brewing Co Porter
Black Isle Brewing Co Hibernator Oatmeal
Drygate Brewery Orinoco
Eden Mill Parritch Broo
Loch Lomond Brewing Silkie Stout
Orkney Brewery Dragonhead
Tempest Brewing Co Red Eye Flight
Up Front Brewing Ishmael
Windswept Brewing Co Bear
Best Speciality Beer
Black Isle Brewing Co Gold Finch
Brewdog Black Eyed King IMP
Dead End Brew Machine Death one
Orkney Brewery Drk Isld Rsrv
six°north Honey Be Good
Tempest Brewing Co Mexicake
Tempest Brewing Co Marmalade on Rye
Top Out Brewery Schmankerl
WEST Brewery Opus 268
Williams Bros Fraoch Ale
Innovation of the Year sponsored by Boxshop Ltd
Beehive Brae, Honey Beer
Bellfield Brewery, Gluten Free Beer
Brewdog, DIY Dog
Speyside Craft Brewery, Beery Bin
WEST Brewery, West Beer App
Beer Destination of the Year
Barneys Beer, Summerhall , Edinburgh
Brewdog, DogTap, Ellon, Aberdeenshire
Born in the Borders, Jedburgh, Scottish Borders
Drygate, Glasgow
Eden Mill, St Andrews
Orkney Brewery, Stromness, Orkney
6 Degrees North, Glasgow
Tennents, Wellpark Brewery, Glasgow
WEST Brewery, Glasgow Green
Product Development Team of the Year
Caledonian Brewery
Dead End Brew Machine
Drygate Brewing Company
Fallen Brewery
Isle of Skye Brewery
Tempest Brewery
WEST Brewery
Exporter of the Year sponsored by DHL
Belhaven Brewery
Eden Mill
Keith Brewery Ltd


Excellence in Marketing
Aldi Scottish Beer Festival
Eden Mill
Edinburgh Beer Factory
Keith Brewery Ltd
Growth Business of the Year sponsosered by McLay Murray & Spens
Tempest Brewing Co
Keith Brewery Ltd
Six Degrees North
Master Brewer of the Year
Andrew Barnett, Barneys Beer
Tony Kotronis, Keith Brewery Ltd
Ari Rovati, Six Degrees North
Ian Smith, Broughton Ales
Scottish Brewery of the Year sponsored by Aldi
Black Isle Brewing Co
Edinburgh Beer Factory
Tempest Brewing Co
2016 will see the completion of Aldi’s expansion programme, with eight new stores opening, bringing the total number of Scottish locations to 72.
As a result, the number of Aldi employees north of the border will reach around 2,500 which is an increase of 200% since 2012.
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