Edinburgh big data firm scoops national award for Sony Mobile work

Aquila Insight lands the DataIQ Transformation through Data Award

An Edinburgh-based ‘big data’ analytics firm has been awarded the Transformation through Data prize at the DataIQ Awards for its innovative work with Sony Mobile.
Aquila Insight, which also has offices in London and Derby, worked with Sony Mobile to transform the way in which their data was captured, measured and understood – leading to better informed data-driven decisions.
Its work led to Sony Mobile creating a true big data cloud-based solution which uses information from all strands of customer contact.
The company created a consumer-level database that took in data from disparate parts of the organisation and allowed the data sets to be augmented with third party information.
The data is interpreted and used to recommend business changes that improve customer experience and encourage brand loyalty.
According to Aquila Insight, this is now seen by Sony Mobile as the way to de-risk decision-making.
Aquila Insight co-founder Warwick Beresford-Jones said: “We are delighted to have won the DataIQ award.
“Since launching in 2012 we’ve been committed to helping our clients stay at the top of their game by helping them exploit one of the few remaining differentiators, the effective use of data.
“It’s a massive compliment to have been chosen and this win is testament to the fantastic team we have here at Aquila Insight and the synergy we created with the talented people at Sony Mobile.
“All organisations want to know what is happening with their customers, what is going to change and what they need to do to be successful in future.
“Sony Mobile is no exception. We were able to do this quickly and effectively, helping them to answer with accuracy that business question, what three things should I be doing today to improve business?”
Now in their fourth year, the DataIQ awards celebrate excellence in data-driven marketing.
Aquila Insight’s data manager, Alice Hodgson, also lifted the New Talent Award at this year’s ceremony.
Focused on extracting maximum value from data in order to answer today’s big business questions, Aquila Insight turnover has doubled year-on-year since inception, increasing to £4.2million for 2015/16. It now also has more than 75 members of staff.
The company plans to expand internationally with the opening of its first overseas office this year.
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