Home Economy Maritime charity calls for Scottish firms to buy life-changing coffee
100% of the profit from new BySea coffee will help seaferers and their families around the world
A UK charity is calling on Scottish businesses to help transform the lives of hundreds of thousands of people around the world by switching to a new brand of office coffee.
Sailors’ Society, an international maritime charity, launched its own range of coffee earlier this week and is encouraging firms to snap it up to help boost the coffers.
It says 100% of the profits will go towards helping seafarers and their families around the globe.
The coffee, which the charity says is ethically sourced and socially responsible, has been named ‘BySea’ and the first two blends from India and Brazil were specifically chosen because the charity is expanding its work in these countries.
Sailors’ Society CEO Stuart Rivers, who says buying the coffee also presents an excellent CSR (Corporate Social Responsibility) opportunity for businesses, said: “More than 90 per cent of everything we own and use comes by sea, by seafarers who are typically away from home for nine to 12 months facing violent storms, loneliness and isolation and even piracy and terrorism.
“BySea, even just by the name, reminds us of the journey our coffee has made before it reaches our cup.
“Everyone needs coffee, so using BySea in their office is an easy way for Scottish businesses to get involved and demonstrate their CSR.
“They will be helping make a big difference to seafarers and their families through our work, whether that’s building classrooms for children in the Philippines or offering them the support of more than 100 chaplains and ship visitors in ports around the world.”
Check out www.bysea.org for more information and to buy the coffee.