Disruptive employment law and HR firm rebrands

Law At Work says it has put clients at the centre of its strategic rebrand

Challenger brand, employment law and HR specialist Law At Work (LAW) says it has shaken up the market again with a strategic rebrand, highlighting why people should be moving away from traditional employment law firms.
The rebrand includes a new website and advertising campaign designed to show why LAW is different and why customers are leaving traditional legal firms to join a more disruptive organisation.
LAW says the creative work challenges the more established companies within the employment law and human resources sector by highlighting its own unique take on client-focused management.
Jane Wright, CEO at LAW, said: “This rebrand well and truly captures what our company is all about. The employment law market is traditionally seen as dry, safe and grey, while we are a dynamic organisation, which this new brand and website reflects.
“The new advertising and website is thought-provoking, courageous and memorable.
“Our new creative style is perfect for our future growth ambitions. It clearly outlines what we do and, more importantly, how we do it.
“For years our NET Promotor score, how our clients rate us, has been extremely high – not just for our sector, but for any brand. Our clients like the fact that they are at the centre of what we do – they have their own dedicated managers and are able to pick up the phone and speak to a qualified team, all whilst not having to worry about costs.”
The rebranding exercise was designed and created by Edinburgh advertising and digital agency The Lane.
The Lane’s Ali Findlay, managing director, added: “Law At Work are a forward-thinking business who rewrite the rule book.
“In a market which can be seen as stuffy and boring, they have carved out a unique place for themselves and we wanted to build on this while encapsulating their personality.”
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