Virgin Trains revamps east coast dining with James Martin’s help

Rail operator continues its transformation of customer experience onboard its trains

Virgin Trains is transforming the onboard dining and shopping experience for customers on its east coast route with an exciting, revamped Standard Class menu and onboard food bar packed with new products.
The move is all part of the rail operator’s £140 million investment into its trains, stations and travel experience for customers.
To date, this has included revamped First Class lounges, a First Class menu created by James Martin, refurbished train interiors and the launch of Beam, its ground breaking onboard entertainment portal that streams content direct to customers’ devices.
The revamped Standard Class menu features delicious hot and cold meals and drinks that tap into popular food trends, such as locally sourced products, indulgent treats, healthy snacks and contemporary juices.
The new menu also embraces dishes and treats from James Martin’s menu for Virgin Trains previously offered exclusively to First Class customers.
Standard Class customers can now choose from James Martin’s scrumptious sausage rolls, as well as the chef’s Scottish rolled oats porridge, freshly baked pastries and hot bacon rolls made using locally sourced Beechwood bacon.
James Martin, Virgin Trains’ executive chef on the east coast, said: “My passion for good quality locally sourced food combined with Virgin Trains’ commitment to improving the customer travel experience, have proved a perfect partnership.
“I’m excited to bring a selection of my hot meals and snacks to Standard Class customers following the successful launch of my First Class menu earlier this year.”
Also on offer are posh pudding, Naughty but Rice, gluten-free snack, Propercorn, Savse raw fruit and vegetable smoothies and juices, and Taking the Pea, home-grown green marrowfat peas roasted for crunch and seasoned with vegetarian-friendly ingredients.
Producers from Virgin Trains’ east coast route featured on the menu include Newcastle-based Canny Milks, a range of quality milkshakes infused with natural ingredients such as Belgian chocolate, strawberry and banana purees, and vanilla pods.
Ali Watson, customer experience director at Virgin Trains on the east coast, said: “We’re always striving to give our customers that added extra to make their journey with us even more enjoyable.
“Our new Standard Class menu and refreshed food bar offer feature an amazing choice of great quality food and drink options which we hope will take customer experience on our east coast route to the next level.
“This latest launch is part of our ongoing commitment to deliver the best possible travel experience for our customers whilst continuing to support local businesses from along our route.”

New products are available in the onboard food bar and on the Standard Class menu now.

Stagecoach and Virgin are working in partnership to operate the East Coast and West Coast inter-city routes under the Virgin Trains brand. Together, they are on track to revolutionise rail travel across the UK.

The combined network connects some of the nation’s most iconic destinations including Edinburgh, Glasgow, Liverpool, Birmingham, Manchester, Newcastle, Leeds, York and London.

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