Eurobike 2016 – Biggest Scottish presence ever at world’s largest bicycle show
Scotland will be showcased as a key player in the global cycle market this week, as more than 20 Scottish businesses, including a number from Edinburgh, take their innovative cycle products to the world’s largest bike show.
The Scottish pavilion at Eurobike – held in Germany between 31 August and 4 September – will showcase a range of products from electric bikes, carbon fibre road bikes, power meters, high-end women’s cycle clothing, bike repair station, a suspension set up product and sports drink.
According to Scottish Enterprise, there will be a concerted effort to attract international bike and component manufacturers to Scotland for their testing, research and development and product launches.
Funded and organised by Scottish Development International (SDI), the international arm of the Scottish Government’s Enterprise agencies, and hosted in partnership with Mountain Bike Centre of Scotland (MTBCoS) and Developing Mountain Biking in Scotland (DMBinS), the pavilion will promote Scotland as a world class mountain biking destination and a producer of innovative, high quality mountain bike equipment and accessories.
Paul Wheelhouse MSP, Minister for Business, Innovation & Energy, said: “The Scottish Government is focused on increasing Scotland’s international impact and it is fantastic to see a niche industry with growing importance like mountain biking excel in Scotland. We have the perfect terrain and conditions for the activity.
“It is great that entrepreneurs are inspired by the world class mountain biking in Scotland and are going on to utilise the support available to them to develop new products and export them across the world.
“With global cycle sales topping £31 billion per annum, Scotland can be well prepared to develop its offering in this sector. The support offered to these companies is first class and is undoubtedly helping to expand their business and grow the Scottish economy as a result.”
Eurobike is the world’s largest bicycle trade show with over 46,000 members of the industry congregating for five days of business. Annual sales of bikes are booming with people moving from cars to bikes in congested cities. More than 133 million bikes are sold across the globe each year and with the rise of electric motor powered “E-Bikes” which in itself is forecasted to be worth $24.3 billion by 2025.