“From speaking with clients, we know that sellers across the city are frustrated by the big chains, who take fees upfront and then have no incentive to work quickly to sell the property for its maximum value…”
Estate and lettings agent Smart Property is planning to double its property sales in a bid to expand in Edinburgh and the Lothians.
The Ferry Road firm, which is celebrating its third anniversary, says it has ambitious plans for the future after smashing its one-year growth targets in just six months.
Smart Property was launched in September 2013 by property professionals Chris Duffy and Kat Usher, who say the firm has grown steadily since – with 240 clients, 300 managed properties and 600 tenants across Edinburgh and the Lothians.
The pair had already worked together at some of the capital’s leading property companies before deciding they wanted to offer an even better service.
The company’s first target was to manage 100 properties in its first year in business – a milestone they surpassed in the first six months of trading.
Directors Duffy and Usher say they are now focusing their attention on growing the property sales side of the company, with plans to double the number of houses sold for clients this year.
Usher said: “Smart Property’s initial growth was through lettings and property management.
“As soon as we launched, a number of landlords approached us to manage their properties. They had worked with us before and knew Chris and I offer an excellent service and really value their investments.
“In the last 18 months, we’ve been focusing on the sales side of the business. We’ve sold around 60 houses for clients, with a cumulative value of £10.5 million.
“In early 2016 we sold a property in under four hours, which is our record.
Duffy said: “We offer a personal, energetic service and complete consistency, so sellers have one contact and an almost immediate response from us.
“From speaking with clients, we know that sellers across the city are frustrated by the big chains, who take fees upfront and then have no incentive to work quickly to sell the property for its maximum value.
“All of our growth to date has been based on recommendations and word of mouth. We’re now focusing on marketing ourselves more widely to the city and Lothians – there’s definitely a market for smaller firms to attract sellers.”
“Choosing us is definitely the smartest option to sell your property.”
Smart Property is now a team of five: Duffy and Usher manage the overall business, and are supported by property managers Phil Jurgenson and Richard Usher and solicitor Natasha Temple.