Virgin Trains bucks booking trend to tempt passengers away from air travel

Travellers can now book east and west coast train tickets six months in advance

Virgin Trains has extended its booking horizon from the industry standard of three months to six months in advance for weekday tickets on both its east coast and west coast routes to enable customers to plan ahead, secure deals and book tickets earlier for major events.
This is the latest in a series of moves by Virgin Trains – which include its new Beam streaming service allowing passengers to access hours of free films and TV series straight onto their devices – to tempt people away from air travel.
It says tickets are available London-Edinburgh from £25* allowing customers to travel from city centre to city centre, cutting overall journey times and maximising productive time on-board with Wi-Fi or relaxing with a movie.
Graham Leech, group commercial director at Virgin Trains said: “We want leisure and business passengers to choose to travel by train and we’re confident that this extended booking horizon combined with everything else we have to offer will persuade more people to switch from the inconvenience of air travel to the comfort of our trains.”
Virgin Trains has alrerady announced more frequent trains to Edinburgh with an extra 22,000 seats per week, while investing £40 million into providing a better service including a new James Martin menu and refurbished trains.
* Single standard class fare
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