Kettle Produce teams up with Fife Flyers to promote healthy eating

Sponsorship deal sees veg producer join young sports gurus to deliver advice on lifestyle choices and the importance of exercise

Kettle Produce has joined forces with Fife’s official ice hockey team to help promote the benefits of healthy eating and a healthy lifestyle to schools and community groups around the Kingdom.
It will hook up with representatives from Fife Flyers, including the players, who are set to make bi-weekly visits to school and community groups to promote the team and talk about the importance of a healthy and balanced diet and regular exercise.
Staff will accompany a number of visits, with its contribution as a key UK supplier of vegetables forming part of the discussions on health, fitness and correct nutrition.
John McGregor, head of HR at Kettle Produce, said: “We were approached by Fife Flyers commercial manager Carol Johnstone to see if we wanted to support the club in terms of becoming a community partner. After speaking to Carol about the options available, we felt that there was a mutual benefit in supporting the club’s community project as it fitted very nicely with some of our own community plans.
“We are already involved with several of our own community projects and have been visiting schools to talk about what we do as a Fife-based business, and to promote career opportunities in the food manufacturing sector. We obviously supply healthy and natural products and there seemed to be an ideal fit with what the Flyers were doing, especially with schools.”
Carol Johnstone, commercial manager at Fife Flyers, added: “This fantastic partnership brings together Fife’s premier professional sports team with one of Fife’s largest locally-owned employers who both share the same objectives and dedications.
“Nutrition and a healthy lifestyle are so important, especially when it comes to sport. With this partnership we hope to highlight and reach out to our younger community, by educating our audience and emphasising the benefits of healthy eating, good nutrition and an active lifestyle.
“I can’t wait to get this initiative out on the road.”
The partnership is expected to last until at least March 2017.
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