Organisation says it’s turning over a new leaf
Green Tourism, the world’s largest sustainable certification programme of its kind, is set to mark tomorrow’s World Tourism Day (27 September) by launching a campaign focusing on member benefits.
The organisation says it has carried out extensive research into what members value from Green Tourism and has revamped its offer focusing on providing products and services which deliver significant value and business return.
As successful marketing can form a massive 25% of points towards a green grading, the sustainable certification programme is saying thank you to its loyal members by offering a free annual digital marketing health check, as well as the opportunity for members to tell the story of its green business journey through a case study.
Other member benefits will include access to an extensive and current business resource library, bespoke and ongoing support from expert assessors and technical experts and use of the Green Tourism exclusive Carbon Calculator tool to calculate annual carbon footprint and demonstrate results to customers.
Green Tourism says the impact of practicing sustainable initiatives has been proven to generate greater economic benefits for the business, local communities and provides a more enjoyable experience for tourists by creating meaningful connections with local people.
Jon Proctor, Green Tourism’s chief executive, said: “As World Tourism Day raises awareness internationally of the importance of tourism’s social, cultural, political and economic value, we felt this was the perfect day to launch our new campaign. The Green Tourism team has undertaken extensive research within the hospitality and tourism markets and spoken with all of our members to devise these new benefits and new ways of working. We are pleased with the results and hope our members will agree.
“Our ambition is to drive the green tourism revolution around the UK, Ireland and beyond. We hope our work to date and our recent listening exercise with members will demonstrate this commitment.”
Working with more than 2,000 businesses across the tourism and hospitality sectors in the UK and abroad, Green Tourism assesses the green credentials of a business and rates their efforts against a rigorous set of criteria on the basis on Bronze, Silver and Gold.