AccorHotels guests can now create and facilitate business opportunities on the go via LinkedIn
AccorHotels, which operates the Mercure, Novotel and Ibis hotel brands, has teamed up with LinkedIn, the world’s largest professional online network, to offer a new service for travellers – enabling them to create and facilitate business opportunities on the go.
The group, which is a world-leading travel and lifestyle organisation, says it has launched Business Check powered by LinkedIn to boost business networks all over the world.
By allowing travellers to identify people in their professional network who are based in the city they are in and suggesting relevant profiles to connect with, Accor claims this new feature enables professionals to stay connected on the move.
Romain Roulleau, senior vice president for E-commerce & Digital Services at AccorHotels said: “This partnership between AccorHotels and LinkedIn is a world first in the hospitality industry. It will enrich the services we already offer on our mobile app which is used before, during and after the stay, notably by business travellers, who represent 60% of the app’s users.
“This new feature creates business opportunities, and our app will therefore facilitate and foster seamless, instinctive business travel sharing, thus generating guest engagement and visibility for our hotels.”
Joshua Graff, VP Marketing Solutions EMEA at LinkedIn, said: “There are over 26 million business travellers on LinkedIn and by partnering with one of the world’s leading travel groups, these professionals can now be even more informed, connected and productive while on the go.
“We all like to get the most out of our business trips abroad and this new feature will make it even easier to connect with clients, prospects, suppliers and colleagues old and new.”
Before and during the stay: share with your network and develop it in one click
With Business Check powered by LinkedIn now available on the AccorHotels app, mobile and tablet users with bookings in an AccorHotels establishment can:
Connect to their LinkedIn account and share their next business trip destination with their network in one click.
Find out which of their LinkedIn contacts reside in the city they are staying in again, see them again or get to know them better and contact them directly using either a personal email or Inmail.
Develop their network thanks to Business Check powered by LinkedIn’s suggested list of relevant profiles residing in their travel destination.
Business Check powered by LinkedIn has been available on the AccorHotels app since September 2016 in 18 languages: English, French, German, Portuguese, Italian, Spanish, Dutch, Chinese, Japanese, Polish, Brazilian Portuguese, Russian, Indonesian, Korean, Arabic, Turkish, Thai, and Swedish.
This new service rounds out AccorHotels’ app which is designed to help travellers before, during and after the hotel stay and is currently downloaded five times a minute.
To accompany the launch of BusinessCheck powered by Linkedin, AccorHotels is enriching its LinkedIn content strategy to target international and national travellers in France, the UK, Germany, Italy, Belgium, Australia and Brazil.
It’s currently running a campaign of Sponsored Content and InMails on LinkedIn under the slogan ‘Boost business opportunity all over the world’ which will appear until 19 December.
AccorHotels operates in 95 countries, with its portfolio comprising internationally acclaimed luxury brands including Raffles, Fairmont, Sofitel Legend, SO Sofitel, Sofitel, onefinestay, MGallery by Sofitel, Pullman, and Swissôtel; as well as the popular midscale and boutique brands of Novotel, Mercure, Mama Shelter and Adagio; the indemand economy brands including ibis, ibis Styles, ibis budget and the regional brands Grand Mercure, The Sebel and hotelF1.
Edinburgh hotels include Ibis Hotel Edinburgh, Mercure Edinburgh City Princes Street Hotel, and Novotel Edinburgh Centre.