Scotland’s first Sales and Marketing Academy set to launch

Free help for Scotland’s employers to train and upskill young graduates

Employers in Scotland will soon be able to tap into free help to train and upskill young graduates in sales and marketing, thanks to a new initiative being rolled out in January.
They’ll be able to access free sales and marketing training for every additional graduate they hire who has been unemployed at any stage in the previous three months through Scotland’s first Sales and Marketing Academy, which is being launched to help combat youth unemployment.
Three Scottish businesses – Klozers and marketing agencies Genoa Black and fatBuzz – have joined forces to create the free programme to support firms in the industry to educate and upskill young people.
According to the team, the programme, which is set to launch in January 2017, will train 100 graduates a year, sponsored by RBS (Royal Bank of Scotland).Print
The Academy will offer sales and marketing guidance through the development of key skills and tools which can be applied practically in the workplace.
It’s been designed to support the development of new talent and will be run in conjunction with Scottish Enterprise’s ScotGrad programme.
Iain Swanston, director at Edinburgh-based Klozers, a B2B sales specialist, said: “We are passionate about investing in the next generation of industry experts and with youth unemployment figures on the rise in Scotland, we sought a long-term solution to this issue.
“The Academy is a great way for graduates to gain first hand advice and training across a range of disciplines. This will support their own personal skills development, whilst supporting businesses with sales and marketing best practice.”
Cameron Scott, ScotGrad programme manager, said: “ScotGrad is delighted to support Klozers in the launch of their Sales and Marketing Academy. We recognise the need for this Academy and will encourage participation from our ScotGrad employers and graduates.”
The course will offer sales expertise from Klozers, strategic marketing knowledge from Genoa Black, and digital marketing expertise from fatBuzz across a 12-month programme.
The Academy is available to all businesses in Scotland and graduates can apply throughout the year, with four intakes annually.
The sessions will take place at RBS in Glasgow city centre.
Yvonne Greeves, enterprise manager at RBS, said: “Creating opportunities for young people in Scotland is important to the Royal Bank of Scotland. This is a great example of businesses and organisations working together to develop these opportunities and we are proud to be able to use our resources – including our buildings – to give others a chance.”
The first in-take of the Academy will take place on 26 January 2017 at RBS, Vincent Street, Glasgow.
Youth unemployment in Scotland was recently reported at 20.6% and is thought to represent around 50,000 people.
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