Scottish food and drink body rebrands as FDF Scotland

Changes at Food and Drink Federation HQ in London will be carried through to Scotland 

The Food and Drink Federation (FDF) has moved into new headquarters in west central London and unveiled a new visual identity.
It will now operate from a new HQ at Bloomsbury Way after more than 20 years in Covent Garden and says its new open plan offices will give staff and members a high-qualilty working environment which includes fast Wi-Fi, refreshments and a combination of open plan meeting spaces and quiet rooms from which to work. img_6227
The FDF, which represents the interests of the UK’s food and non-alcoholic drinks manufacturing industry and specific food sectors, has also had a new logo developed and has shifted its core colours from reds to blues, with a new strapline: “Passionate about food and drink.”
The Scottish Food and Drink Federation will now be known as FDF Scotland, which is reflected in its new logo.
The FDF will use the same colour palette and its web url will shortly change to fdfscotland.org.uk
Ian Wright CBE, FDF director general, said: “Today is an important milestone for FDF.  We are moving into brand new, open-plan offices. They will be a fantastic place to work and will positively encourage collaborative working. img_6221
“We’re also launching our new visual identity.  It’s modern and stylish and the key strapline: ‘passionate about food and drink’ really captures the DNA of this organisation and its members.
“Since I became DG 18 months ago FDF has been transforming itself to ensure we can fulfil our ambition to be the most effective business representative organisation. Today’s two announcements are a substantial step towards that.”
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