Fife golf tourism expected to attract significant interest from global tour operators as officials embark on a drive to boost the local economy through the sport
Fife’s reputation as a top golfing destination is expected to attract major interest from global tour operators at the International Golf Travel Market in Majorca this week.
That’s according to Liam Barn, project manager of the Fife Golf Partnership, who expects to meet hundreds of tour operators and travel companies during the four-day show, at which more than 600 golf tourism businesses and 100 international press journalists are expected to turn out.
Barn says he is optimistic about the benefits of attending the event: “Fife has a worldwide reputation for golf but we need to keep reaching new visitors and exploring new markets.
“There are an estimated 7 million golfers in Europe alone. With 47 golf courses, including links and parkland, Fife offers something for every golfer.
“The range of hotels and accommodation plus other visitor attractions results in significant associated business benefits across the Kingdom.
“This is the fifth year Fife Golf has attended the event and feedback from the accommodation providers and golf courses in Fife has reinforced the value of our attendance.”
Stephen Owen, chair of the Fife Golf Partnership, said: “The International Golf Travel Market is an excellent showcase for Fife and our emphasis will be on the Fife golf experience which includes a range of fantastic courses as well as plenty of other tourism attractions to suit all ages and interests.
“The golf industry is worth £1.1 billion to the overall Scottish economy and it is imperative Fife Golf continues to engage with key individuals whose primary role is bringing visitors to the region.
“The income generated from visitors coming to Fife, coupled with the employment opportunities created, demonstrates how important golf is to the Fife economy.
“I am therefore sure the exhibition will provide excellent opportunities for the extended golf tourism businesses in the region.”
The exhibition runs from 14 to 17 November.