Award-winning tech start-up takes to the streets of Glasgow to capture the essence of its app
People in Glasgow might recognise themselves or someone they know today when an ad featuring 200 everyday faces appears in cinemas across central Scotland.
They have been captured on film as part of a new campaign by Scottish tech start-up Storii to help spread the word about its innovative photo sharing and storage app of the same name.
Storii’s mission is to improve lives through memories, with its unique public platform offering free unlimited storage.
Founder and CEO Cameron Graham, who is a graduate of Strathclyde University and Cambridge Judge Business School, has already won a string of accolades, including Santander’s 2015 Digital Pitching competition and Strathclyde University’s Rising Star award the same year.
He has been shortlisted as a finalist twice in the Scottish EDGE awards and has just been named as the first Scottish tech entrepreneur to land a fully funded place on We Are The Future’s 2017 Silicon Valley Accelerate Programme in San Francisco following a successful pitch at the Edinburgh Startup Summit, which was held as part of Global Entrepreneurship Week last month.
Graham said: “We wanted to create something simplistic but powerful. We also wanted to involve people from Glasgow, our home city that has been incredibly supportive of our app from the start.
“We set up in Buchanan Galleries and snapped photos of 200 people and asked them how they would like to be remembered.”
It will appear in Cinemas across central Scotland from Friday, 2 December and has already been viewed nearly 10,000 times on Facebook.