Flexible workspace provider reveals bold and punchy rebrand

BizSpace’s new branding is being rolled out across its nine Scottish locations, as well as the rest of the UK 

Flexible workspace provider BizSpace, which has business centres and industrial units throughout Scotland, including in Edinburgh, Livingston and Glasgow, has unveiled new corporate branding to appeal to and inspire its core start-up and microbusiness market.
According to Bizspace, the rebrand is bold and punchy, warm and to-the-point – stripping back corporate jargon to speak directly to its customers in a down-to-earth manner.
This new branding, which is currently being rolled out across Bizspace’s nine Scottish sites, as well as the rest of the UK, is embodied throughout all elements of the company – from its signage and advertising to its interior décor and customer offering.
Bizspace says it has been created following five years of internal development to establish the company’s values and vision and focusing on the celebration of its customers – a process which all staff have been involved with.
The firm claims its ethos is to act as a ‘silent partner’ to its customers, offering support and guidance when needed and allowing companies the facilities and structure they need to be able to grow and develop.
Marketing director Emma Long said: “This has very much been a team effort between the BizSpace board, all our staff and our branding agency, The Hub.  We have also paid close attention to feedback from our customers, to find out how we can provide the perfect platform for their businesses to launch and grow.
“We found that our previous branding, although still correct in that we offer affordable, flexible business space, didn’t completely capture the full story behind BizSpace and our customer journeys.  The new brand really showcases the BizSpace ethos and values of Professionalism, Honesty, Teamwork, Passion and Fun to the world and will show people we want to celebrate our customers, not us.”
Some quirky elements of the branding include inspirational slogans on the walls of business centres, such as ‘Everything is possible’ and ‘Four walls, no limits’, while customers are set to be treated to ‘on-brand surprises’, such as a ‘welcome pact’ and keyring when taking out a new contract, or free car air fresheners with the slogan ‘I love the smell of optimism in the morning’.
Tim Dobbs, senior strategist from The Hub, added: “This has been an exciting and challenging project to work on with BizSpace. It was clear from the start that this was a passionate and forward-thinking company; we’re now establishing a brand that truly reflects the organisation’s vital role, its service ethos, and its committed, diverse and inspiring culture.
“The whole BizSpace team have been fantastic: embracing this new approach with enthusiasm; welcoming us into the business at every turn; and working to ensure every aspect of the new branding is embodied throughout their work.”
As part of the rebrand a number of key business centres are being overhauled with a fresh interior design scheme, created by BizSpace customer Territory Interior Design.
The schemes will take inspiration from centre’s immediate localities and celebrate the history of individual sites, as well as creating a vibrant and attractive work environment.
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