Edinburgh tops the bill as the UK’s most Christmassy city

Hospitality revenues soared by 19% during the first weekend in December

Edinburgh has been ranked the UK’s most ‘Christmassy’ city outside of London in a recent survey by international cloud software provider Epos Now.
The Capital’s hospitality revenues soared by 19% across the first weekend in December compared with the recorded figures for the first weekend in February this year, according to the study, which polled 800 hospitality businesses across 10 UK cities.
Cambridge and Salisbury topped the poll in England, both showing 18% growth over the same period.
Edinburgh’s European Christmas Market
The survey found that Bristol hospitality businesses are also reaping significant rewards from this year’s festive season by recording a 17% rise in hospitality revenues, when comparing the first weekend in December to the first in February this year.
The survey unveiled Swansea as Wales’s winter wonderland with sales increasing by 15%, a percentage also achieved by Leeds.
Ice skating in St Andrew Square, Edinburgh
The traditional charm of university cities Bath and Oxford continues to draw the crowds, with revenues seeing a 9% hike, while Liverpool experienced the largest increase in England’s North-West with an 8% rise, and Nottingham not far behind on 7%, completing the top 10.
A further nationwide study by Epos Now of 250 independent gift retailers reveals similarly positive results for the first weekend in December with sales on Saturday 3rd increasing by 12% across the UK in comparison to the previous Saturday.
The Star Flyer, Edinburgh
Jacyn Heavens, CEO of Epos Now, said: “It’s unsurprising to see sales generally rise as we enter December but it is fascinating to focus on what specific cities are seeing the largest increase in revenue during this festive period.
“With this in mind, it is very important for us to be able to provide real-time revenue information to our customer base so they can order stock accordingly and make the most of the Christmas season.”
Edinburgh’s Great Santa Run
The UK’s top 10 cities at Christmas
1-      Edinburgh 19%
2-      Salisbury and Cambridge 18%
3-      Bristol 17%
4-      Swansea & Leeds 15%
5-      Bath & Oxford 9%
6-      Liverpool 8%
7-      Nottingham 7%


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