Co-op launches carrot giveaway Christmas PR campaign

More carrots for Christmas: Community retailer has thousands of free veg up for grabs after conducting Rudolph survey 

The Co-op has launched a novel PR campaign to get people talking this Christmas – urging customers to pop in and pick up a free carrot with their groceries on Friday, 23 and Saturday, 24 December at one of 253 of its larger stores to make sure Santa’s chief reindeer is well fed.
The community retailer, whose Dalry store in Edinburgh is one of the 253 taking part, says it has carried out festive research which shows Scots are turning their backs on Rudolph on the most important night of the year – with only 42% planning to leave a carrot out for Santa’s flying helpers on Christmas Eve.
It claims people in Edinburgh (just 41%) and Aberdeen (38%) are even less likely to leave a carrot out than in other Scottish cities.
Glaswegians, however, are more likely than the rest of Scotland to take part in the time-honoured tradition, with 47% of people in Glasgow leaving out a carrot.
The Co-op says it’s stepping in to help make sure Rudolph and his stable-mates have enough fuel to power their epic around-the-world flight by giving away free carrots at 253 of its larger stores across the UK, including 39 stores in Scotland.
Adele Balmforth, the Co-op’s category trading manager for fresh produce, said: “Carrots are crunchy, tasty and highly nutritious so it’s no wonder that reindeers love to eat them so much. They’re also a fantastic source of vitamin A which is essential in promoting healthy vision – something that’s very important when you’re flying through the night. And as well as being packed full of fibre, they have anti-inflammatory properties which will certainly come in handy after such a long journey.
“We hope people will spare a thought for Rudolph and co this week by heading down to their nearest participating store to grab their free carrot.”
East of Scotland customers can also pick up a free carrot in the Co-op’s Anstruther (St Andrews Road), Bonnyrigg (High Street), Dalkeith (Main Street, Newtongrange), Dunbar (Countess Crescent), and Lochgelly (Bank Street) stores.
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