Lloyds Banking Group backs entrepreneurial children’s books

Clever Tykes books – supported by Lloyds – are set to inspire Scotland’s next generation of young entrepreneurs

A new series of children’s books which champion enterprise and innovation could help to create the next generation of entrepreneurs in Scotland thanks, in part, to support from Lloyds Banking Group.
The authors of Clever Tykes children’s books, which introduce important life skills through positive, entrepreneurial role models for children aged six to nine, has secured a sponsorship deal with Lloyds which will see a copy delivered to each and every primary school in the UK.
Creators Ben and Jodie Cook, who founded London-based JC Social Media, say the storybooks were inspired by the discovery of a strong link between role models and entrepreneurial intention and too few positive business role models for children.
The pair set about creating three stories which inspire resourceful, innovative and enterprising behaviour and have since generated interest all over the world after their inclusion in a national Government report ‘Enterprise for All’.
Lloyds Banking Group says it hopes it can help to inspire a generation of children.
Philip Grant, Lloyds Banking Group
Philip Grant, Lloyds Banking Group’s ambassador for Scotland, said: “We are delighted to be able to support Clever Tykes, which we hope will develop much-needed skills. As part of our ambition to help Britain prosper we strongly believe that investing in educating children in innovation and enterprise will not only benefit young people, but ultimately also the communities in which they live.”
Ben Cook said: “It’s an incredibly exciting time for Clever Tykes and primary enterprise education. We’ve seen the positive changes in children’s behaviour having read our stories and we’re delighted that thousands more will benefit.”
The national roll-out package includes the development of the UK’s first digital enterprise portal. This will enable schools to download the books and will give them access to a raft of enterprise education resources which can be built into various areas of the curriculum.
The books will now be enjoyed by millions of children in over 23,000 schools.
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