The benefits of referral marketing – find out at BNI Carnegie

In 2015 alone, BNI members generated millions of referrals, resulting in more than $9.3 billion in closed business worldwide

Business people in Fife are invited to get along to BNI Carnegie’s Visitor Day at East End Park in Dunfermline next Tuesday (17 January) to find out more about the chapter, its wider networking group and the benefits of referral marketing.
They’re encouraged to join existing members, which include representatives from Thomson Cooper Accountants, Liberty Business Centres, 9 Dots Consulting, Printing Services Scotland, Thornber HR Law, and Praetorian IT Services, for a business breakfast, including networking, from 7am onwards.
In 2015 alone, BNI members generated millions of referrals, resulting in more than $9.3 billion in closed business worldwide.
I went along to BNI Carnegie’s last meet-up – where each membership seat is estimated to be worth £26k – before Christmas to find out more.
I soon learned that the 20 referrals passed between members the previous week had generated £37,043 in business – not only great news for the businesses involved, but a significant boost to the Fife economy.
John Bisset, owner of Dunfermline-based JDB Decorating & Property Services, took to the floor to talk more about his renovations company after revealing that, since joining in August, he had benefited from extra business worth £20k.
Former bartender John, who also previously sang with a band – touring with the likes of Calvin Harris, KT Tunstall and Glasvegas – has been in business just 16 months and, for the last five, has been reaping the rewards of BNI membership.
Specialising in both domestic and B2B property improvements, he says he has a “fire in his belly” and is planning to expand his current team of 10 in 2017.
Having already carried out a number of contracts for nurseries, care homes and letting agents throughout Scotland, as well as on behalf of Historic Scotland, Playfair Properties, and the Richmond Fellowship, John believes that, with BNI Carnegie’s help, the sky’s the limit.
He wasted no time in telling me that I was lucky to be there as a visitor and that the only way the BNI referral scheme won’t work is if you don’t work.
It seems like a no-brainer, although there are regular membership fees involved, but don’t just take my word for it. Ask the other 27 chapter members, which include Inspire IT Services, Albany Insurance, Bak Electrical Services, Caledonia Washrooms, Eclipse (IP) Security and ActionCOACH.
Join them on 17 January as part of BNI’s New Year membership drive.
To register your attendance, email Ben Thornber at
Or to find out more about BNI Carnegie, which meets regularly at East End Park, visit the website here.
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