Flooring contractor invests in new, online marketing
Ecoflor is hoping to floor the competition with its new website, corporate branding and content marketing approach – designed to guide clients through its ever-evolving range of resin flooring and polished concrete applications and processes.
The commercial and industrial flooring specialist, which has regional offices in Edinburgh and London, as well as an HQ in Cardiff, has introduced interactive, location-based case studies and product sheet downloads to provide a more comprehensive overview of the company’s capabilities, while centralising much of its customer information.
The new website has also taken a new, content marketing approach, with regular blog posts on topics the company frequently gets asked.
Managing director Nigel Davies said: “We decided to launch the new website back-to-back with our exciting new corporate branding to reflect that our brand is constantly evolving with new flooring technology and application techniques. The new website gives users more scope to see floor systems tailored to their specific application whilst being able to relate to some of our previous projects through the online case studies.
“The website has scalability so as the range of systems we offer expands, this can easily be reflected online. This means end users can always find a specialist resin or polished concrete floor system that fits their project requirements with Ecoflor. We literally provide flooring solutions from the basement to the ‘top floor’.
“We have got some exciting projects already lined up for 2017 so the new website gives us the opportunity to keep all our users up to date with the latest developments.”