Fife-born PR firm rebrands and reopens in Edinburgh as Represent

O’Leary PR becomes Represent, with a new digital division

The communications agency formerly known as O’Leary PR has today (Monday, 6 February) relaunched under a new name, having undergone a strategic overhaul which has included relocating to Edinburgh and the introduction of its own digital division.
Now trading as ‘Represent’, the agency, which started out in Dunfermline, has opened a new flagship office on Calton Road and hired two new digital staff to drive the development of integrated communication campaigns.
It says the new name represents the agency’s commitment to representing clients’ interests and building strong ideas, relationships and partnerships across sectors spanning food and drink, events, energy, tourism and agriculture.


The agency has also announced a new client: St Andrews West, a new Fife development comprising homes, education, retail and leisure for which it will handle PR and digital engagement. 
Managing director Judith O’Leary said: “Our strength is the ideas we bring to the table and our new digital skillset will provide the greatest opportunity to amplify this creative content across traditional and new digital platforms. It’s an exciting time for the agency.”
Represent is also marking its Edinburgh launch with a film capturing a week in agency life.
O’Leary added: “We are all about amplifying assets and what better way to showcase what we do than to shine a light on client work. Our location is also iconic – Calton Road features in the new Trainspotting 2 film so it would be remiss of us not to represent the scene in the film.”
The agency has more than 20 years’ expertise working with clients such as the Royal Highland Show, tHe Haymarket Edinburgh and Mackays.


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