Edinburgh-based KD Media has launched a new national awards programme to promote the growing range of gins produced in Scotland.
The PR and events firm has introduced The Scottish Gin Awards – sponsored by the Scottish Gin Society – to reward achievements in gin distilling.
It says Scotland now produces more than 70% of the gin consumed in the UK and exports are predicted to outsell whisky by 2020.
An independent judging panel which includes some of the foremost gin experts in the UK will gather later this year to judge 12 categories which cover both business achievements and taste.
The awards, which are free to enter, are sponsored by The Scottish Gin Society, a new national online community which celebrates Scottish gin.
Its founder, Stephen White, said: “The Scottish Gin Awards will give Scottish producers a fantastic opportunity for further business growth at a national and international level. Gin exports are at an all-time high and predicted to increase further so winning one of these awards will give Scottish gins further distinction and positive sales advantage.”
Geraldine Coates, founder of GinTime, who is said to be one of the UK’s most highly regarded gin experts, has been appointed as a judge.
She said: “This is a terrific idea which will really help to identify and reward hard working Scottish distillers. I would encourage all gin companies which are eligible to enter to come forward and take advantage of the many opportunities this competition will bring.”
KD Media says the competition will be operated under strict tasting conditions, supervised by the internationally regarded sensory management consultancy Cara Technology.
Six categories of gins will be tasted: Cask/Aged Gin; London Dry Gin; Navy Strength; Distilled Gin; Gin Liqueur and Speciality Gin.
Twelve categories will cover business performance including topics such as innovation, export, marketing and design and business growth.